The range
ME Series
Our first launch range — two families of characters, one gentle idea: comfort that feels like a small, everyday gift, no matter the season.
01
Light & breathablePlayful Ribbed Collection
Ribbed knit · 3D front detail
Light & breathable — easy stretch cotton knit for active play and warmer weather.
Five little friends sitting on the front of a soft ribbed knit. Gentle stretch, easy to pull on, and a character to say hello to every morning.
- Ribbed knit
- 3D character detail
- Gentle fit
- Soft comfort
5 styles · Penguin Pal, Mushy Dot, Smiley Pebble, Little Duck, Playful Character Bundle
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02
Plush & cozyCozy Puppy Plush
One hero character · five colourways
Plush & cozy — soft warmth for lazy mornings, cooler days and gift moments.
Our plush lounge style, built around one friendly puppy. Warm, soft and quietly premium — the pair that always ends up in the gift box.
- Plush lounge style
- Soft warmth
- Character front detail
- Giftable comfort
6 styles · Cocoa, Oatmeal, Mocha, Taupe, Blush, Cozy Puppy Winter Bundle
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More ranges to come
Together, Nonna, Papa and gift sets will join the family in time. Phase 0 is all about getting these first ten right.